Little did Jake Schulze and Kristian Lundin know as they produced this song, co-writing it with Andreas Carlsson, that they would cement themselves in the annals of pop from now until the very end. The day the boy band would forever be changed. In fact, it wasn't even just NSYNC Pearlman's own Backstreet Boys, primary rivals to NSYNC and label mates on Jive Records, faced similar issues with the business mogul, the likes of which can be best appreciated in the Backstreet Boys' Show 'Em What You're Made Of 2015 documentary. It's very common in k-pop, and allegedly plagued Fifth Harmony when they were still a band. Sadly, this is far from an isolated incident in pop you get impressionable teens who are promised everything before ultimately being taken advantage of by these bigwig record execs who think they're too stupid to realize they're being swindled right under their noses. What really happened was Lou Pearlman and his fraudulent TransContinental company were hoarding all the wealth NSYNC should've had, which led to the band filing a lawsuit citing breach of contract on BMG's part. With all the money rolling in from the album sales, tour dates and other assets like merchandising, the members of NSYNC were absolutely earning their living as recording artists. It paid off handsomely for NSYNC, however, because the album would become a Diamond certified album, clocking in over 10,000,000 copies sold in the U.S. Justin was 15 here when they performed it! This was a music era that spanned for over three years albeit with the heavy lifting being done in Europe first before RCA got NSYNC to establish a foothold in North America when the album was released stateside in 1998. The band had essentially been touring nonstop following the release of their chart-topping self-titled debut album in 1997, right up until the end of 1999 that's roughly a 30 month promotion cycle, and that's not even counting when they first released "I Want You Back" in fall of 1996. I was just under 2 years old when this song was released so I can't fully grasp the situation but I'll try my damndest to put it into perspective. In Britney's case it was moreso because she was their opening act but still, they were the hottest new pop phenomenon. From Britney to Ari, everyone either was a fan or knew someone who was a fan. NSYNC was the biggest band on the planet.
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